Jet Blue Essay There are a few trends that have come into play over the past few years. These different trends range from pricing for the flight to in flight perks. It seems that the perks and other in flight amenities are what may be what makes the difference and will impact any of the airline companyâ€™s strategy. Due to major hikes in fuel costs over the past year the airlines have had no other choice but to start passing this expense on to the flyers. The airlines have been trying to come up with competitive ways to differentiate themselves from the competition. Many of the airlines even charge for you check bags also. According to Ethan Davidoff in his article The Cost Behind Checking Bags most airlines only charge $25 for a bag to be checked but there is Southwest Airlines that allows two bags to be checked before charging. With that said in the above mentioned article one can see that you definitely want to travel light because for more than one bag the prices start to increase all the way up to $600. Although Southwest allows two checked bags there are other airlines that allow one free checked bag and most have a weight limit of 50lbs. If one were to travel internationally it may be cheaper to just purchase brand new clothes when you land. Not to mention the convenience of not checking any bags or having to wait to pick it up when you land, etc. So not only have airlines starting charging to check bags but many have stopped providing food, unless the flight is over a given amount of time and you are usually paying for that snack. The above mentioned change in airline airfares has certainly affected many airlinesâ€™ strategies. Also as mentioned above it has affected them most specifically in what type of benefits, perks, or amenities that they are willing to offer their flyers. Jet Blue has certainly followed suite and done various things to try to set themselves apart Discuss Jet Blueâ€™s strategic intent. Jet Blue says that their â€œobjective is optimize our fare mix to increase our average fare and, in certain markets, utilize our network to maximize connecting opportunities while continuing to provide our customers with competitive faresâ€ (jetblue. om SEC filings, p. 31). Like any other company they are looking to cut costs without hurting any of the aspects of their company that sets them apart (i. e. customer service, tv, radio). Jet Blue airline seems to have set its strategy to take advantage of the charges that other airlines charge. They have set themselves apart by offering things on their flights that other airlines either donâ€™t have or charge for. Jet Blue allows the first bag to fly free, the second costs $35, and the third costs $75. Although they do not have wireless broadband yet, unlike some other airlines, they do plan to have it in place 2012, and this is so because all of Jet Blueâ€™s aircrafts are being set up for ViaSat satellite wireless which is new and no other airline has. Jet Blue is testing the service for ViaSat and the FAA for testing to be approved for use on airlines. However on the ground in the terminal it does offer free broadband at most airports (http://www. jetblue. com/flying-on-jetblue/onboard/wifi. asp). A strategy held by Jet Blue like that of any business is to improve its bottom line. Jet Blue wants not only to be profitable while reducing costs but they want their customers to be happy and have a good flying experience. Jet Blue has a saying on their site that says â€œour standards beat their extrasâ€ (http://www. jetblue. com/flying-on-jetblue/). They aim to provide stellar customer service. As a matter of fact according to ehow. com Jet Blue â€œwas awarded the Conde Nast Traveler â€˜Readers Choice Awardâ€™ for best domestic airlineâ€ and â€œin 2008, it won J. D. Power and Associates â€˜Highest Customer Satisfaction Among Low Cost Carriers in North Americaâ€™ award (ehow. com). More specifically they also state on their website that they have â€ ranked â€˜Highest in Customer Satisfaction Among Low-Cost Carriers in North Americaâ€™ by J. D. Power and Associates for five years in a rowâ€ (http://www. jetblue. com/about/work/). Jet Blue airlines prides itself on its customer service. As noticed from the previous paragraph they have won awards for their customer service. It is no wonder that the company believes in making their customerâ€™s flight experience a pleasant one since the company was started by â€œDavid Neeleman and a number of Southwest Airlines employees in February 1999â€ (ehow. om). Outstanding customer service is part of their strategy and it is one of their many features that puts them heads above the competition. Discuss Jet Blueâ€™s financial objectives and whether or not the company has been successful in achieving this objective. Before even getting into the financial objectives of the company just reading the SEC report for 2010 really shows proof that Jet Blue has been an extremely successful company over the past ten years. Since they were incorporated in 1998, flight starting in 2000, they have grown from $38. million in net income in 2001 to net income of $97 million in 2010 (jetblue. com). The aforementioned data shows proof of growth and success in lieu of turbulent financial times with rising fuel costs. Fuel costs dramatically rose over the companyâ€™s time in business which could have easily put a company under but they continue to strive. Discuss Jet Blueâ€™s strategic elements of cost, organizational culture, and human resource practices and evaluate whether each element provides the organization with a competitive advantage. Jet Blue continues to be competitive with their ticket and baggage pricing. In their 2010 SEC filing they term themselves a â€œvalue airline â€“ based on service, style, and costâ€ (p. 4). They go on to discuss in the overview how they feel that they continue to provide â€œbest coach productâ€ and â€œreasonably priced optional upgradesâ€ (http://investor. jetblue. com, p. 4). As for Jet Blueâ€™s organizational culture their web site specifically says â€œIf youre looking for a job where your career, your passion, and your sense of fun are all important then youve landed at the right place. At JetBlue weve built an award-winning brand based on delivering value, service, style and comfort to our customers â€” and to our crewmembers. And, by hiring people who share our vision, weve created a place where people enjoy coming to workâ€ (http://www. jetblue. com/about/work/). Jet Blue continues remain un-unionized. Discuss Jet Blueâ€™s strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies. Part of their strategy in 2008 has been the same as previous and later years, to remain on time with their flights. They have continued to do well meeting this goal. Jet Blueâ€™s ongoing strategy has been to deliver exceptional customer service and on time direct flights. In 2008 they stated in their SEC filings that they were the â€œ7th largest passenger carrierâ€ and in their 2010 SEC filings they were the â€œ6th largestâ€. Regardless of any strategies that they planned to implement they were obviously successful. The proof lies in their continued recognition by JD Power Assoc, their net income increases, and their growth to 6th largest passenger carrier in the US. While other airlines are folding, being bought out, or merging Jet Blue is continuing to grow. It is no wonder since they offer outstanding customer service as only part of their strategy and it is one of their many features that puts them heads above the competition. Some of their other features that ranks them high with their customers is the fact that they offer 36 tv channels, XM/Sirius radio, and unlimited snacks and beverages to all passengers at no cost. Kudos to a company for keeping its employees (all non-union) and customers happy.
â€œA Worn Pathâ€ The setting in the Eudora Weltyâ€™s â€œA Worn Pathâ€ plays a very important role in the make-up of this story. The story is based in the old south several years ago during the cold month of December. The main character is a very old, weak, poor, and tired African American woman. It is unclear in the beginning for what the lady is on such a difficult mission, but the last part of the story makes it clear. She faces many obstacles while on her journey, almost as though even nature is fighting against her, but with her strong determination, she carries on and does not lose spirit.
She proves that, though she is old and seems unable, she accomplished her goal with the great mindset and determination she has. The journey Phoenix faces would have been difficult for a person of any age, and it is unimaginable that a woman as old and frail as she would be physically capable of making such a long journey. All of the obstacles she faces in the story, such as the creatures, critters, even plants, serve as symbols of things that can interfere throughout life, but one must continue the struggle and fight for the goals they are trying to accomplish.
There are many times that you expect her to give up and go home, but she never does. She keeps pushing until she has reached her goal of making it to town to get the medicine she is after. Phoenix is from the country and must walk a very long distance to make it to the nearest town. Had the story been set somewhere else, there would not have been such a struggle with Phoenix going to the doctorâ€™s office to receive the medicine she needs for her grandson. The main part of the story is when she is fighting so hard to make it through the long, winding journey through the woods.
This is where most of her struggle takes place. The reader really gets an opportunity to see how hard Phoenixâ€™s mission is and to what extent she will go to get to the doctor. It is very clear that Phoenix is poor, uneducated, and very unfortunate. She wears old and worn out clothing, must beg for the ten cents that she needs to purchase a paper windmill for her grandson, has old shoes that she does not know how to tie, and uses an old umbrella as a walking cane. Her grandson is not any more fortunate than she.
She most likely comes from a poor and uneducated family and has never seemed to have anything nice or unnecessary. This makes it obvious to the reader that every little thing Phoenix has must have such a great value to her. She must appreciate everything in her life. It does not sound as though Phoenix will be able to make the trip many more times, if even one more time. Her body and mind are both exhausted. When Phoenix reaches the doctorâ€™s office, the nurse is speaking to her and she forgets what she has come to town for. Phoenixâ€™s body is very frail and tired.
There were times she fell during her walk through the woods, and her mind continued to go downhill quickly. This is a sure sign that she will not be capable of such things in the future. Phoenix is stubborn, yet a strong woman who will not let anyone or anything stand in her way. Many people could read this story and think less of her for begging and her lack of education and money, but many who read it will feel her pain because it is clear she is hurting terribly both physically and mentally with the challenges she faces. She shows, strength, bravery, and love for her grandson.
Write something about yourself. No need to be fancy, just an overview.